Welcome To STA!

Thanks for visiting our new interactive site.  Sean Tracey Associates (STA) is a full-service advertising, marketing, and production company bringing North America’s finest and best known brands to market since 1985.

Here you can learn about our unique, streamlined business model and how it can help you and your brand increase ROI while keeping costs low.  You can see samples of our work by clicking this “Creative” link.  We’ll also keep you up-to-date on what we’ve got cookin’, inform you about the latest industry trends, and even provide a forum for you to interact and communicate with other savvy business and marketing professionals—just like you.  Go ahead and add to the discussion by commenting on our site.  And don’t miss LatinLink, our division devoted to reaching the ever-more-important Hispanic market.

Do You Know?

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Check out our articles and whitepapers about marketing to the Hispanic market here.

Stay tuned for more Dead River spots

This past Spring, STA produced a TV commercial to help agency Creative Design & Marketing and their client, Dead River Oil Company, promote their EasyCAP price protection program.  Now, we are proud to announce that two new commercials that focus on Dead River Company’s excellence and commitment to customer service are currently airing in Main and NH.  Sean Tracey was the director and cinematographer for  this new branding campaign, using the state-of-the-art RED digital cinema camera system.  Ken Kraus served as Creative Director/writer for the agency.  The spots feature the stories of two of the company’s employees, Scott and Arthur, who take great pride in their work and deliver on the company’s promise.  ”There has been VERY positive feed back on the spots. I am so glad that you and your team were involved in this project,” commented Lisa Morrissette, Public Relations and Director of Marketing for Dead River.    Thanks to Ken and Lisa for trusting STA with this important campaign.   To view the TV spots click here and here.

MCAN Falls for Niagara

Skip Carney (President, Carney & Co.), Chuck Verrett (President, Integra Marketing Group) and Sean Tracey

Niagara Falls was the location for the fifteen advertising agencies of the Mcan group to conduct a summit concerning social media for advertisers and to get a handle on the trends in marketing strategies, technologies, and ideas that will best help their clients in the coming years.   Topics also included agency compensation models and digital creative at the three day conference held on September 17-19.  David Berkowitz, Senior Director of Emerging Media & Innovation for agency 360i gave a three-hour presentation about his experiences providing social media for clients including Adidas, American Express, Paramount and Comcast, and covered everything from Facebook and iPhone apps, to Twitter and best blogging practices. Also presenting was Greg Stielstra, VP/Director of Integrated Delivery for the Buntin Group, and the author of “Pyromarketing.”  Greg talked about the revolutionary changes to media and marketing brought about by the digital revolution.  Sean came home loaded with a “Tweetful” of new strategies and information to help STA’s clients adapt and communicate in the ever-changing world of social media and emerging technology.

LatinLink Goes Green!

Lina at Bigelow's booth

Natural health is a hot topic. The USA is the biggest market in the world for organic food, natural personal care and natural textiles. Last year the growing of the ecological market was estimated to have expanded by 17%, despite the economic crisis. This is why Biofach, the pioneers of the organic movement, organized a world organic trade fair. From September 23rd to the 26th, Boston got a taste of the latest natural, organic, green, non GMO, local, recyclable and fair trade products that vendors from the U.S. and around the world have to offer at the Organic and Natural Product Expo, This event is the largest natural product trade show in the East Coast, with over 1,700 booths and more than 20.000 attendees. LatinLink was there, covering the event for our ecological news magazine in Venezuela called, “Actua, es el momento” (Act, this is the moment), and for our TV show, “Semillas y Senderos” (Seeds and Footpaths), an educational/cultural program that provides information for farmers throughout South America. We we’re also delighted to visit two of STA’s clients,Bigelow Tea, with its highly successful campaign featuring Fenway’s “Green Monster” created in parnership with Tracey Edwards. Other STA clients visited were Marcal Paper Co. whose latest TV commercial “Small Steps” was produced by STA this past March, and Tom’s of Maine, a long-time web-based video client of STA.

Life is still good at Brown University

Sean Tracey at his Brown U Graduation 1982

According to a recent study by the Princeton University Review, Brown University has the happiest student body (up from 2nd place last year).  The Review surveyed over 122,000 students at 371 of the country’s top schools.  This is a meaningful milestone for STA, since Sean is a Brown graduate and the newly-appointed Area Chairperson (covering Central and Southern New Hampshire) for the Brown Alumni Schools Committee .  Having interviewed applicants to Brown for over 10 years, and tutored the last three as co-chair by long time Chair, Sue Hagerman, Sean’s new duty will be to coordinate alumni interviews for all students applying to Brown in the region. Brown has had a unique and longstanding tradition of interviewing applicants primarily by Alumni and not by the Admissions Department. “This unconventional approach gives a unique perspective and a more realistic picture of a student though the eyes of a Brown graduate,” says Sean, who, 27 years after his graduation, keeps happily active and in touch with his “Alma Matter”

WDH Leads the Way in Recruitment and Retention

Physician recruitment has become one of the top priorities of hospitals. All over the country, healthcare providers are facing significant challenges in recruitment. Hospitals are constantly searching for talented physicians, nurses, and other clinical and non-clinical staff, which has become more difficult, expensive, and time-consuming, especially in the past 12 months.

Answering this need,  STA was recently invited to present to the Human Resource Department at Wentworth-Douglass Hospital to brand and market their  recruitment and retention program. A very creative presentation “The Anatomy of a Brand” was presented by our team of branding specialists (left to right):  Shannon Farrelly (New Mediologist),  Sean Tracey (Brandologist), Karen Donohue Fleer (HRologist), and Brenda Dziadzio (Graphicologist).  Not pictured:  Ariane Cameron (Client Care Coordinator).  Yes, that’s our team, all dressed up in the lab coats. “Preparing  ’The Anatomy of a Brand’ presentation has been one of the most enjoyable presentations we have put together.”  Cameron stated.  Needless to say, we won the account over three other finalists from three different states (or we wouldn’t be blogging about it).  We would like to thank Christi Green (Manager of Recruitment and Retention), Erin Flanigan (VP Human Resources), and the entire HR team for giving us the opportunity. We look forward to working with Wentworth-Douglass to develop a creative and successful recruitment and retention strategy.

National Grand Bank Ranked Top 200 by US Banker!

National Grand Bank: “We Make Things Happen!”
With a motto like that, it’s no surprise that US Banker magazine ranked STA’s client, National Grand Bank of Marblehead, Massachusetts one of the “Top 200 Community Banks in the United States.”  In business for 178 years, National Grand Bank has had plenty of time to create a reliable business model that topped the other 7800 banks that were considered for the this distinction.  “Practice makes perfect,” comments NGB’s President, Jim Nye. “This prestigious honor validates that National Grand Bank has been doing business the right way for a long time—and we will continue these sound practices in the future. We’re honored to be ranked so highly among banks across the country that have assets up to 2 billion dollars.” The study rated the banks’ 3-year average return on equity, a leading indicator of financial stability and the effectiveness of the bank’s management of investors’ money. Public records showed that NGB’s return on equity in the last quarter was between two and fifteen times higher than any of its area competitors, and among the highest in the nation. In fact, National Grand Bank was one of only two banks in the state of Massachusetts to be ranked in the top 200.  Nye adds, “Our hardworking and experienced staff always strive to do what’s right and do their very best to help our customers achieve their financial goals and dreams.”  STA has been NGB’s agency of record for advertising and marketing since 2007.  STA is proud to be working with such a prestigious and highly recognized bank. Congratulations to President, Jim Nye, VP, Laura Best, and the entire team at National Grand Bank.

Dan Serafini – STA’s Favorite Music Writer

The Wilsons

Many of STA’s clients have had music produced by Sean’s longtime friend and colleague of STA, Dan Serafini, a music producer working out of Nashville, Tennessee.  Recently, Dan has been collaborating with Dave Wilson, co-creator and producer of the CMT Canada’s show The Wilsons.  The series’ opening track, “Stick Together,” can be found on The Wilsons debut album, “The New Duo,” along with several other songs which were co-written by Dan Serafini and Dave Wilson.  Dan is also collaborating with Dave on the music for the new CMT Canada reality show Meet the Wilsons.  The show is being aggressively marketed in the US, so keep your eyes and ears out for it.  Dan has also been working on many other projects including music orchestration for a new Broadway show called Rhinestone Cowboy, the song “Keep in Touch (Wanna Hold You),” featured in the movie Redline, and music cues for The Ellen DeGeneres Show.

Dan’s website is new and still under construction so we will have to get back with a link to it later.