Thanks for visiting our new interactive site. Sean Tracey Associates (STA) is a full-service advertising, marketing, and production company bringing North America’s finest and best known brands to market since 1985.
Here you can learn about our unique, streamlined business model and how it can help you and your brand increase ROI while keeping costs low. You can see samples of our work by clicking this “Creative” link. We’ll also keep you up-to-date on what we’ve got cookin’, inform you about the latest industry trends, and even provide a forum for you to interact and communicate with other savvy business and marketing professionals—just like you. Go ahead and add to the discussion by commenting on our site. And don’t miss LatinLink, our division devoted to reaching the ever-more-important Hispanic market.
Thanks to long-time STA collaborators Jim Meskimen (writer and voice talent) and Dan Serafini (original music and sfx) for creating this fantastic Top Ten List!
A new independent film trailer has caught our attention here at STA, where we sweat the details and put our hearts and souls in every ad we create. The film is “Art & Copy” and it takes an extremely interesting look at advertising. We all know that advertising can affect and/or create an entire culture. With the absurd amount of ads that the average person is exposed to everyday (and the glut of just plain “bad” advertising) it’s easy to forget that the people behind some of these brilliant ads consider their work to be art, something with a purpose, and more than just a throw away. The filmmaker, Doug Pray, speaks to a bunch of advertising’s most creative minds—the geniuses behind Apple’s iPod commercials, “Got Milk?”, and even Wendy’s “Where’s the beef?” Pray, (also the director of SURFWISE, and HYPE!) takes an unexpected angle on advertising: “ I didn’t want to make a doc that just trashes trashy advertising. Too easy, too obvious, and why bother? Instead, granted access to a handful of the greatest advertising minds of the last fifty years, I felt it could be a more powerful statement to focus the film only on those rare few who actually moved and inspired our culture with their work,” states Pray. The film has a limited theatrical release, but should be out on DVD shortly. Check it out!
The world is finally recognizing that the time has come to connect to Hispanics in the U.S. and all over the globe. Last September, President Obama proclaimed September 15 through October 15, 2009, as National Hispanic Heritage Month, and called upon public officials, educators, librarians, and all the people of the United States to observe this month with ceremonies, activities, and programs by Public Law 100-402. A huge, televised “Fiesta Latina” followed on October 13 where Hispanic celebrities gathered to sing and dance with the Presidentand his family on the White House’s South Lawn. Also on October 2nd, Brazil won one of the most difficult international bids—to be an Olympic host city. Rio will be the first South American city to host the Olympics games in 2016. As part of their presentation, the Brazilian’s showed a graphic of the world to the Olympic Commitee in Denmark, and marked all the places that have held the Olympics. South America was glaringly bare—a great tactic to make a valid point. Their use of the masterly produced video, “Live your passion” (shown above), out-shined the clips of other country’s bids, including Tokyo, Spain and yes, even the USA. Brazilians, and all the Latinos, will be the center of attention during the highly expected Olympic games in 2016, and marketers are starting to talk about ways to win the hearts of the Latinos here in the U.S. in the years to come, as Latinos will be 15% of the total U.S. population. Perhaps it’s time to let STA’s Latin market division, LatinLink, help you connect to the Hispanic market.
Wayne Gretzky sipping Bigelow green tea on the shoot.
Bigelow Tea and agency, Sean Tracey Associates, is proud to add Wayne Gretzky to their starting line-up this year! On October 22nd, Sean teamed up with Bob Kelly (Bigelow’s VP/Marketing) and photographer, John Goodman, at the Four Seasons Hotel in Los Angeles to shoot a new series of ads featuring “The Great One,” Wayne Gretzky. Known as “the greatest hockey player of all time,” Gretzky still holds multiple NHL records. Gretzky was named by ESPN as one of the top five “Greatest Athletes of the 20th Century, with Michael Jordan, Mohammed Ali, Babe Ruth, and Jim Brown. Gretzky joins other sports legends in Bigelow’s All-Star team, including Joe Torre, Terry Francona, and Phil Simms. With a team like that, Bigelow is bound to score!
This past Spring, STA produced a TV commercial to help agency Creative Design & Marketing and their client, Dead River Oil Company, promote their EasyCAP price protection program. Now, we are proud to announce that two new commercials that focus on Dead River Company’s excellence and commitment to customer service are currently airing in Main and NH. Sean Tracey was the director and cinematographer for this new branding campaign, using the state-of-the-art RED digital cinema camera system. Ken Kraus served as Creative Director/writer for the agency. The spots feature the stories of two of the company’s employees, Scott and Arthur, who take great pride in their work and deliver on the company’s promise. ”There has been VERY positive feed back on the spots. I am so glad that you and your team were involved in this project,” commented Lisa Morrissette, Public Relations and Director of Marketing for Dead River. Thanks to Ken and Lisa for trusting STA with this important campaign. To view the TV spots click here and here.
Skip Carney (President, Carney & Co.), Chuck Verrett (President, Integra Marketing Group) and Sean Tracey
Niagara Falls was the location for the fifteen advertising agencies of the Mcan group to conduct a summit concerning social media for advertisers and to get a handle on the trends in marketing strategies, technologies, and ideas that will best help their clients in the coming years. Topics also included agency compensation models and digital creative at the three day conference held on September 17-19. David Berkowitz, Senior Director of Emerging Media & Innovation for agency 360i gave a three-hour presentation about his experiences providing social media for clients including Adidas, American Express, Paramount and Comcast, and covered everything from Facebook and iPhone apps, to Twitter and best blogging practices. Also presenting was Greg Stielstra, VP/Director of Integrated Delivery for the Buntin Group, and the author of “Pyromarketing.” Greg talked about the revolutionary changes to media and marketing brought about by the digital revolution. Sean came home loaded with a “Tweetful” of new strategies and information to help STA’s clients adapt and communicate in the ever-changing world of social media and emerging technology.
Natural health is a hot topic. The USA is the biggest market in the world for organic food, natural personal care and natural textiles. Last year the growing of the ecological market was estimated to have expanded by 17%, despite the economic crisis.This is why Biofach, the pioneers of the organic movement, organized a world organic trade fair. From September 23rd to the 26th, Boston got a taste of the latest natural, organic, green, non GMO, local, recyclable and fair trade products that vendors from the U.S. and around the world have to offer at the Organic and Natural Product Expo, This event is the largest natural product trade show in the East Coast, with over 1,700 booths and more than 20.000 attendees. LatinLink was there, covering the event for our ecological news magazine in Venezuela called, “Actua, es el momento” (Act, this is the moment), and for our TV show, “Semillas y Senderos” (Seeds and Footpaths), an educational/cultural program that provides information for farmers throughout South America. We we’re also delighted to visit two of STA’s clients,Bigelow Tea, with its highly successful campaign featuring Fenway’s “Green Monster” created in parnership with Tracey Edwards. Other STA clients visited were Marcal Paper Co. whose latest TV commercial “Small Steps” was produced by STA this past March, and Tom’s of Maine, a long-time web-based video client of STA.
