Mark Rydell Honored with Lifetime Achievement Award

Congratulations to our friend Mark Rydell for being honored with the Lifetime Achievement Award by LA United Film Festival!

The award will be given out on Thursday April 26 at 8 PM at the Vista Theater, at which time they will be screening On Golden Pond which Rydell was nominated for an Oscar as best director.  Then on April 28 at 4:30 PM at the Los Feliz Cinema they will be screening the STA produced short film Good Men which Rydell starred in along with Ed Asner.

We are delighted for Mark, can’t think of anyone who deserves it more, buddy!

Tell your story…creatively.

Thanks for visiting our site.  Sean Tracey Associates (STA) is a full-service branding, advertising, marketing, and film & video production company.  We’ve helped North America’s finest and best known brands tell their stories, creatively, since 1985. That’s right…STA is 25 years strong!

Here you can learn about our unique, streamlined business model and how it can help you and your brand increase ROI while keeping costs low.  You can see samples of our work by clicking this “Creative” link.  Don’t miss our 3 Mood Videos at the top of this page that feature scenes from some of our favorite film & video productions. We’ll also keep you up-to-date on what we’ve got cookin’, inform you about the latest industry trends, and even provide a forum for you to interact and communicate with other savvy business and marketing professionals—just like you.  Go ahead and add to the discussion by commenting on our site.  And be sure to check out LatinLink, our division devoted to reaching the ever-more-important Hispanic market.

Casino at Hampton Beach

Get ready for the new fantastic lineup at the Hampton Beach Casino Ballroom!

This year the Ballroom has a lot of new changes, many of which brought along by the work here at STA.  Through large amounts of research, as well as numerous focus groups that polled both current customers and the general public, STA implemented both organizational and physical changes to the venue, along with a new marketing approach.  STA worked hand in hand with Andrew Herrick, Director of Marketing at the Casino Ballroom to both ensure and show that the Casino Ballroom has the most intimate live experience and some of the most interesting “heritage” of any live music and entertainment venue in New England.

Some of the major marketing changes this led to include the new TV spot, which you can see below.  A new and improved logo (seen on the left) and motto, “See it. Hear it. Live it. Live.”

Also, look for the shout out to STA and more information about the re-branding in this article, on Patch.com and be sure to look at Casino Ballroom’s 2012 schedule.  It’s going to be amazing!

American Flatbread

Everybody, turn up your radios!  Listen for our new “Honestly Delicious” radio campaign for American Flatbread Pizza airing beginning March 5th all over New England.

STA is very excited to have created, planned, and executed American Flatbread’s first major multi-state media run. American Flatbread is undoubtedly the highest quality, natural and organic frozen pizza on the market.  As you’ll hear in our music, and the new positioning we created, it’s “honestly delicious.”  This hand-made, artisan quality, wood fired pizza is the best you’ll ever taste.  Just ask, “Everyday with Rachael Ray”, “The New York Times”, and “Real Simple” all who rated American Flatbread’s pizzas the overall best frozen pizza that money can buy.  STA once again worked with our favorite music composer, Dan Serafini of Nashville, TN to create the custom music piece for the radio spot.

So if your driving around next week keep your ears peeled for the catchy jingle featured below!

Also, check out our favorite radio and TV personality Billy Costa.  This host of the top 30 countdown and Matty in the Morning on KISS 108 and of TV Diner on NECN is holding up his favorite frozen pizza.  We couldn’t agree more Billy!

 

Do You Know?

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Check out our articles and whitepapers about marketing to the Hispanic market here.

Good Men Sold Out Screening @ NHFF

Sean Tracey and Brian Connors at Good Men Q&A

After Screening Party

Over four full days, from October 13th to 16th,  from morning till night, the  New Hampshire Film Festival made Portsmouth “the film center of New England”.   Days filled with top notch films from around the world—popcorn (of course) and nights celebrating and rubbing elbows with filmmakers, producers, directors, writers and film lovers from all over the country.  The NHFF is always a great success, not only because of the excellent job that the organization does, but also  the nature of our picturesque town allowing walking distance to all the screening venues and dozens of great restaurants to cleanse your creative palate between one film and the next.  Our community is small and warm and has always supported the arts.   NHFF got validated further last year, landing Francis Ford Coppola Winery as a lead sponsor.  We’re happy to report that Good Men,  Sean Tracey Associates  latest film, starring Ed Asner and Mark Rydell and written and directed by Brain Connors, had over 600 people attend and a sold out screening on Sunday.   What’s next?  Stay tuned for news of our next film…until then

When Advertising Becomes Brainwashing

Citizens-Union Savings Bank and the Bank of Fall River‘s  ”Guess Our New Name” campaign and contest is officially over, and all the clues are in.  We are very happy to announce that the number of total correct entries is 12,000!  Just imagine all those people in the banks’ community that THOUGHT hard and cared enough about the bank’s new name that they took the time to go to a branch or online to fill out a entry form…and got it right!  Our target got the message 110%  exceeding our expectations.    Is it advertising?  Or brainwashing? (in a good way, of course)!   Click here for more information on this successful campaign.

STA Top 10

Top 10

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Thanks to long-time STA collaborators Jim Meskimen (writer and voice talent) and Dan Serafini (original music and sfx) for creating this fantastic Top Ten List!