Laura Best, VP of Debit/Credit Operations at National Grand Bank, recently attended a charitable event in Boston where the usual introductions brought about a surprising reaction. While Laura was telling everyone about her position at NGB, someone from another table stood up and interrupts with, “Is it true that you have Free ATM Anywhere?!” When your ad is recognized beyond your target market, you know you have arrived.
Sean Tracey Associates created and produced a multi-platform campaign for NGB’s “Free ATM Anywhere” offer, that included TV and Radio spots(NGB’s Radio Ad), Internet marketing, a Direct Mail piece, and In-Branch Merchandising.
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