Networking has been a core tactic for building and marketing businesses long before the internet and has become even more critical with the explosion of services such as LinkedIn, Twitter and Ning. Web technology and the mass appeal of making connections online makes social networking an attractive channel for businesses that want to extend their word of mouth reach, credibility and influence.
While there’s plenty of buzz about social networks (socnets), most companies aren’t quite “wired” for enganging social communities just yet. Amidst all the shiny new objects of Web 2.0 web applications, it’s important to understand which networks are influential and relevant. Hence, our Reader Poll:
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