Research conducted indicated a market niche for green tea for men. Taking the “not your mother’s cup of tea” approach, we created a series of advertisements for national magazines including Men’s Health, Fortune, Golf Digest, Money, Sports Illustrated and newspapers including The Wall Street Journal and The New York Times. We were able to capture the imagination of men and move them towards the idea that green tea is good for health and a better option than a cup of coffee. Bigelow Tea is now the #1 green tea in America and the #1 specialty tea brand in U.S. When we began with Bigelow, they were #7. How’s that for return on investment? Also, the “Money Clip” ad we created was featured in the feature film, Fantastic Four II. The ad was chosen out of 70 ads submitted. It was blown up to billboard size and featured prominently in an airport scene in the movie—great free advertising for our client, Bigelow Tea!
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