Monthly Archives: September 2008

Mr. Bigelow’s Secret Blend

Mr. David Bigelow, himself, has blended a unique and revolutionary tea.  As far as we all know, this blend has never been done before.  The very day he had this brainstorm, Mr. Bigelow sent a sample (with this beautiful Japanese brewing cup) to Sean for tasting and input.  Sean will be working directly with Mr. Bigelow on the introduction, marketing strategy, and packaging for this special Bigelow Tea.  Stay tuned to learn how/when you can get some for yourself.

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Got Money?

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President, Barry Weed, and Mortgage Specialist, Jim Nye of National Grand Bank, reported the 2nd Quarter of 2008 included “the best two months for mortgages they’ve seen in three and a half years.” This was during the time STA’s creative platform, “MONEY TO LOAN” was running on popular North Shore websites, radio promos, in-branch merchandising, and direct mail.  Our research indicates that during this period, most other financial institutions were not as successful marketing their lending products.  Looks like NGB’s advertising worked!

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Day’s Jewelers

Day’s Jewelers, a privately-owned, seven store chain located in Maine and New Hampshire contracted Sean Tracey Associates to re-brand their advertising and marketing efforts.  As their agency-of-record, STA conducted a quantitative and qualitative research survey to understand Day’s current brand awareness and perception.  The research pointed to a need to re-position the brand, which resulted in a new positioning statement created by STA, “For All Life’s Unforgettable Moments.”  Subsequently, STA redesigned a music identity package, developed a new section of the Day’s web site (Special Occasions and Diamonds), and wrote and executed TV, radio, and print ads for the new positioning.  Sales exceeded projections by 47%, and senior management attributed this achievement to the new advertising initiative, crafted by STA.

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Northeast Credit Union

Northeast Credit Union called upon Sean Tracey Associates to develop and launch a powerful and dynamic integrated advertising campaign that included print, direct mail, radio and television.

As their agency-of-record, STA also handled media planning and placement of broadcast and cable TV.  The campaign entitled “Letters,” featured clients thanking NECU for the excellent and personal service they received.  By having STA create and execute all media, NECU was able to maximize the impact of that message, and keep it consistent in tone, design and approach for their audience while reaching company goals.

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