Northeast Credit Union called upon Sean Tracey Associates to develop and launch a powerful and dynamic integrated advertising campaign that included print, direct mail, radio and television.
As their agency-of-record, STA also handled media planning and placement of broadcast and cable TV. The campaign entitled “Letters,” featured clients thanking NECU for the excellent and personal service they received. By having STA create and execute all media, NECU was able to maximize the impact of that message, and keep it consistent in tone, design and approach for their audience while reaching company goals.
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