STA just launched a new “Service” themed advertising campaign for our client, National Grand Bank of Marblehead, Massachusetts. The campaign features business customers like Tony’s Pizza and Gilbert & Cole’s Lumber Yard, and real estate customers, Amy and Jim Weed, as well as the PLEON youth sailing club and Marblehead High School where NGB has a branch and an educational program for students. National Grand Bank has been part of the Marblehead community for over 175 years and continues their dedication and service to the residents and businesses in their community. The campaign includes a :30 TV commercial, web advertisements on WickedLocal.com/Marblehead and the Marblehead Chamber, and in-branch merchandising for the lobby and ATMs. To view samples of the campaign, click here. National Grand Bank was recently voted #1 Community Bank in their area.
Bravo to the organizers and presenters for making this conference smooth, informative and fun! We want to thank everyone that attended Sean’s CREATIVATE presentation at NESHCo. It was a lively workshop and a “full-house” energetic crowd. We love constructive criticism, be sure to comment below and take the poll! We hope to bring more creative and brainstorming tips and tools to future NESHCo Conferences.
Don’t miss Sean Tracey’s creative workshop, “Creativate” at the New England Society of Healthcare Communications (NESHCo) Fall Institute in Westbrook, Connecticut, on Friday, October 17 at 9am! To learn more about the conference or to register, click here. Be sure to stop by STA’s booth to enter to win a FREE Creative or Branding Workshop for your organization with Sean Tracey or a FREE Concept Consultation for a TV, Web, or Print Ad!
Portsmouth Regional Hospital desired to “step up” the organization’s presence and build their distinction as performing the most advanced medical techniques and surgeries in their region. Wilson & Gould, the hospital’s agency-of-record, enlisted the special expertise of STA to do extensive research and meet with department heads and surgical team leaders and then come up with a broadcast strategy. STA conceived and scripted three commercials, each focusing on advances from three different surgical areas. STA also created a separate, combined brand message that aired on Public Broadcasting TV (PBS). Awareness and perceptual research conducted pre and post airing the campaign showed a whopping 14% increase in top-of-mind awareness/recall and a 27% increase in perception of hospital quality for those who saw the ads. Click here to view one of the commercials.