Monthly Archives: February 2009

Sold Out Speaking Gig for Sean

Sean Tracey’s popular workshop: Creativate: Smart Advertising in a Down Econo1my, was presented to a sold out crowd last Wednesday.   Maine Marketing Association invited Tracey to speak about advertising in the present economy.  Members of the audience were engaged as Tracey gave helpful and creative advice for marketing in a down economy. Thanks to Sarah Downs and Lisa Valentine for arranging the Lunch and Learn.

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Latinos: The Untapped New England Market

By Lina Carrillo Tracey

English-Spanish

Fact:  There are more Hispanics in the USA than Canadians in Canada!  Recent studies show (yes, even in New England) that the Hispanic market will dictate the level of success of many advertisers’ businesses in the near future. So, if you think that it’s too early in the game or that Hispanics are important only if your market is Florida or California—think again.  You better pay attention to this cultural segment to even stay in the game in the very near future.

We are happy to announce that Sean Tracey Associates is launching a marketing team of brand strategists, creatives, directors, producers, and writers—all highly experienced in reaching and engaging the Hispanic market—that can help you connect to this emerging audience.  Our 2009 approach is to help our clients reach the Hispanic audience by designing unique, successful, and exciting marketing campaigns focused on the multi-cultural richness of our present market. Although we now have offices in Miami and Caracas, you don’t have to turn to an agency in Florida, LA, or South America any more.  Sean Tracey Associates offers the full services of a Hispanic advertising agency, right here in New England.

Especially since economic news and projections about the general market are so dire and grim, marketers need to understand demographic changes and use of new technologies that will help them communicate with the a new group coming into the market place…Latinos.  The Latino market offers untapped opportunities, because they represent the single largest minority in the USA. But, you have to know how to engage them and market to them, specifically. Continue reading


Sir Richard Branson

12On February 11th, STA’s Ariane and art director Brenda, took our interns to attend WBZ’s Business Breakfast.  The guest speaker was the famous entrepreneur Sir Richard Branson. Branson’s was in Boston promoting his new US domestic airline, Virgin America.  At the Business Breakfast, Branson addressed his steps to success and answered audience members’ questions.  All who attended the 8am breakfast, said the early morning wake up (STA participants left Portsmouth at 6 am) was worth it.

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In between the Virgin America stewardesses from left to right are
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Brianne, Isabel, and Cameron (STA Interns), Brenda, and Ariane.