Dead River Oil Heats Up!

Picture 3STA was contracted by Portland, Maine agency Creative Design and Marketing for their client Dead River oil Company, to produce two brand and one product-specific TV commercials for their EasyCAP price protection program. Ken Kraus, CD&M’s Creative Director, wrote the spots. STA former client and current friend, Lisa Morrissette, moved from NECU to Dead River to take over Public Relations and Marketing about a year ago, and wanted to get STA involved in the very critical branding work for her new company. Filming happened in March where STA scouted to find the last remnants of snow in the upper regions of Maine. The shoot went digital, shot with the state-of-the-art RED 4K, HD camera. Morrissette commented, “ Visually…the spot is beautiful. And there’s a level of comfort that it evokes.  The imagery/footage of the home, Picture 4landscape, and the truck is striking.  I have been receiving very positive feedback on the TV spot. And the phones are ringing and the new accounts are coming in, so it’s all good .”

To view the EasyCap commercial, click here.

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