When marketing manager Linda Salvesen of Town and Country Federal Credit Union attended Sean’s presentation for the Maine Marketing Association, she determined that Sean could help put their credit union on track with it’s brand strategy. TCFCU contracted STA for a series of brand strategy meetings with senior management. The work resulted in the creation of a new positioning statement, value propositions and communication strategy for this successful financial institution. The new positioning focuses on the LOVE that customers have for Town and Country, and the love Town and Country has for its customers. STA also provided Town and Country with a detailed Brand Map that they can use to gauge whether individual communications are on brand, and on message, and are following the design, copy, and strategy agreed upon during STA’s sessions. Immediately following the brand strategy sessions, STA launched into creating and producing a new campaign of TV, radio, print and in-branch merchandising for Town and Country, which launches in mid June.
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