Branding a Religion


Bishop Gene Robinson and Sean at the 2009 Episcopal Spring event

You hear it.   Evangelism is changing.   Sean Tracey was a part of it when he spoke to over 300 priests, vestry members, and the Bishop himself about brand strategy and marketing a denomination on May 9th at Gunstock, NH.  This year the Episcopal Diocese of New Hampshire’s Spring Event focused on “Letting out the secret: The Episcopal Church in the 21st century”.  The annual event, provided time of reflection and challenge for the church leaders.  The New Hampshire Episcopal News states:  “Sean Tracey said that we keep our secret(s) hidden by not telling our story.  It’s all about the story, not about the technology”  Sean also expressed: “Branding a religion…what a great and important challenge.”  Sean urged that since the election of Gene Robinson as the first openly gay bishop, this diocese has the world stage.   The diocese is anxious to move on from the current brand perception and publicity, and begin communicating a positive, upbeat message about “infinite respect for one another…radical hospitality for the world”.  Using a gardening analogy, Bishop Robinson stated durning his homily at the closing of the event that the church must be pruned constantly to get more shoots and, “Pruning will not kill the church.”

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