“Buen Viaje” to The Hospital of Central Connecticut

Picture 2Sean conducted a creative workshop for THCC marketing team and its key creative vendors (web developers, copywriters, designers, photographers, etc.)  Helayne Lightstone, Director of Corporate Communications at the hospital, missed Sean’s CREATIVATE workshop at the NESHCo healthcare marketing meeting last Fall, but heard about it from one of her staff.  She contacted Sean to give a special “command performance” creative workshop for her team.  As a parting gift, the hospital gave Sean a number of wonderful and useful items.  Sean took one of them (a green mesh shoulder bag) on a sailing trip to the Island of Los Roques off the coast of Venezuela in late April.  Sean’s offered Helayne the creative idea to invite the Hospital patients, employees, and staff to participate in a contest to see who can take and photograph the bag in the most exotic or unusual locations.  Helayne is going to do it, but added, “Perhaps the contest can be who takes the hospital’s marketing director to the most exotic location.”  Touche’.

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