On January 15th, STA and LatinLink were exhibitors at “The Expo in the Sun” at the fabulous MGM Grand at Foxwoods. The show offered a sample of all the latest in products and services created to cater to both professionals and consumers of the financial market and particularly the mortgage industry. STA’s motto, “If your brand is your baby… let us make it a super hero!” headlined the booth. The theme represented the baby steps of a product/service into the market. LatinLink was also well received and captured the curiosity of attendees for its unique group of services that go beyond words. “Translating is just the icing on the cake, and it isn’t enough by itself. To capture Latinos’ attention, we must acknowledge their culture. This is an untapped market—one that occupies more than 50% of the total population in many towns in New England,” Lina Carrillo Tracey commented during a live Podcast interview. STA also offered the attendees to enter to win a branding or creative workshop with Sean. The happy winner was Monica Spach Curhan from Citizens-Union Savings Bank in Fall River, MA. Congratulations to you and your marketing team! We look forward to our session together.
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