Monthly Archives: February 2010

Imitation Is the Greatest Form of Flattery

Sean Tracey on a roll, interviewing and photographing one of T&C's customers.

Town and Country Federal Credit Union just completed a second TV, print, and In-Branch photo shoot, following their very successful re-branding campaign, conducted by STA in 2009.  T&C’s new positioning focuses on the LOVE that customers feel for the bank, and the love T&C reciprocates to its customers.  Love is paying off in real numbers, as evidence by a recent 3rd-party quantitative research study Continue reading


25 & 50

2010 marks both Silver and Gold anniversaries at STA!  25 years in business as Sean Tracey Associates and Sean’s 50th birthday.  At STA, we’ve been blessed with hundreds of great clients, thousands of challenging projects for branding, ideas, ads, films and commercials, and a tremendous learning and growing experience for Sean and his crew.  Many of STA’s alumni count among the most successful in their chosen fields, including a Senior Producer of Oprah’s TV Show, Continue reading