Town and Country Federal Credit Union just completed a second TV, print, and In-Branch photo shoot, following their very successful re-branding campaign, conducted by STA in 2009. T&C’s new positioning focuses on the LOVE that customers feel for the bank, and the love T&C reciprocates to its customers. Love is paying off in real numbers, as evidence by a recent 3rd-party quantitative research study of over 1000 customers and non-customers. Although we can not post the detailed results here, T&C realized double-digit membership and deposit growth in little over a year (since STA took over the advertising account). Even more remarkable, people polled were able to quote our TV and radio ads “verbatim.” How’s that for unaided recall! Even non-customers were able to remember the “I Love Town & Country because they love me” testimonial from one of the customers in our first ads. How interesting now… that the NCUA (National Credit Union Administration) has recently adopted our “LOVE” approach and imitated our creative platform in their “I love my Credit Union” campaign.
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