Freshly infused with green tea from STA’s long-time client, Bigelow Tea, “The Great One” was chosen to light the Olympic fire at the Vancouver Winter Olympics. Referred to as Canada’s greatest athlete ever during the run up speculation to the announcement…once again, Bigelow and the Olympic Committee has chosen a winner. Even better, just weeks before the big event, STA and Bigelow launched a full-out distributor-based marketing blitz in supermarkets all across Canada (see our ad titled, THE GREAT ONES. for Canadian Grocer magazine, below). It features Bigelow’s Gretzky-branded line of green teas, and tells of all the support Bigelow and Gretzky will be giving to distributors in Canada in the coming year to promote the product. Our October 2009 photo shoot in LA with Wayne is described in our blog entry on 10/27/2009. Sean and Bigelow’s VP/Marketing, Bob Kelly, enjoyed meeting and working with Wayne and found him to be extremely down to earth and relaxed. A true gentleman. Just a few weeks ago, while visiting NYC, Gretzky even made a casual visit to Bigelow world headquarters in Fairfield, CT, anxious to meet the Bigelow family and be a bigger player in the brand. The honor bestowed by lighting the Olympic flame is reserved, we know, for only “The Great Ones,” like Wayne Gretzky, and Bigelow Tea.
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