On May 21, Sean spoke at NEFMA (New England Financial Marketing Association) Spring 2010 conference in Providence, RI. He presented his popular workshop, CREATIVATE, a “roll-up-your-sleeves-and-get-your-brain-going” session that proves that everyone is creative. He also showed that you can make great ads with small budgets, and that often lack of money can actually force you to be more creative and come up with breakthrough marketing strategies. Sean provided examples of effective guerilla solutions and offered inspiring tools and techniques for marketers to come up with new ideas for their own institutions’ challenges.
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