Monthly Archives: January 2011

Scary, Big and Hairy Branding?

The following is the complete version of an article Sean wrote for NEFMA’s (New England Financial Marketing Association) most recent newsletter.  He was also a guest author online at


There’s an acronym, BHAG, that most of you will have heard(1).  It stands for Big, Hairy, Audacious Goal.  I first learned it from a priest friend of mine, Tim, who ten years ago twisted my arm to help him with his BHAG: to found an independent middle school(2) (out of thin air, no money, no patrons, no buildings, no land, no faculty, no students…nada).  Tim employed the BHAG concept well and taught me that doing something way out of one’s comfort zone, something that is scary, big, and audacious is actually doable—if you have a relentlessly positive attitude, a lot of faith in your idea, and the ability to ignore the naysayers.

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Special recognition for STA

Martha Stone, left, Sean and Lina Tracey

The 8th annual Business Excellence Awards was held on October 20th at Southern New Hampshire University.  We  are very proud to announce that in addition of being nominated, STA got a special recognition for it’s excellence in Media & Marketing. Thanks again to Martha Stone,  Vice President of Development and Communications at Cross Roads House homeless shelter, for nominating us.

STA Intern Stands Out @ UNH

Last March, the University of New Hampshire Sailing Team’s future looked bleak when their boathouse burned to the ground.  They  lost everything.  Sailing Team Captain and Sean Tracey Associates intern, Brittany Healy, stepped up to the plate as one of the main organizers of  the boathouse reconstruction.  She was there last March and saw the flames coming out of the tree line and was heartbroken to hear they had lost 55 boats. Brittany stated, “It was devastating. It was hard to believe that the boathouse was gone.”

In December, Brittany was delighted that the 60 members of the UNH Sailing Team cut the ribbon to the a newly rebuilt boathouse. Despite the fact that the team does not have half the boats they once did, they still feel very grateful. Brittany knew the team was fortunate to have so much community support over the past several months to help reconstruct the boathouse.  Through this hardship Brittany still managed to stay focused on her senior year course load and intern projects at STA’s office. To read more click here.