Monthly Archives: July 2011

STA Wins Lamplighter Award for Rebranding

Sean Tracey Associates just returned from the 2011 New England Society for Healthcare Communications conference held at the historic Wentworth By the Sea, where Sean presented a rebranding case study to the group, and STA won a Lamplighter Award. Sean co-presented our Employee Rebranding process and case study that we conducted for Wentworth-Douglass Hospital.  Co-presenters, VP/Human Resources, Erin Flanigan, and VP/Communications & PR, Noreen Biehl, both of WDH captured the minds and hearts of their fellow healthcare marketers and PR specialists with the riveting story of Wentworth-Douglass’ recent HR and PR challenges.  The Award of Excellence earned was for our WHERE YOU BELONG” Recruitment Campaign for Wentworth-Douglass Hospital’s Human Resources Department. The Lamplighter Awards were established in 1974 to showcase and honor excellence in health care communications in the New England region.  The 2011 competition included more than 340 entries from more than 85 healthcare organizations and advertising agencies from New England and beyond.  Entries were judged by the Minnesota Health Strategy and Communications Network.  


Best Credit Union Social Media Campaign in the Country

How would you like to have the best social media campaign out of 1000 national entries?  Last week, Sean Tracey Associates’ client Town & Country Federal Credit Union (T&C),  attended the annual Diamond Awards presented by the Credit Union National Association (CUNA) Marketing & Business Development Council in Las Vegas.  T&C’s Director of Marketing, Linda Halleran, was called to the big stage to accept a First Place Diamond Award for our “Better Neighbor Fund” Campaign in the newly added category of Social Media. The campaign rose to the top out of 1,000 entires in 32 categories!  STA was especially excited to hear the news because this was our first big social media project—so it’s quite an accomplishment to be winning a national award so soon.  STA and T&C couldn’t be happier with the outcome of the Better Neighbor Fund Campaign.  The contest did exactly what we had all hoped, and more. It helped introduce the credit union (and the opening of its newest branch) to the Portland community and board members from local charities, while building awareness and good will for T&C’s philanthropic efforts.  STA is currently making plans for the next social media projects with T&C to keep them at the top of the social media world.  See this Social Media Case Study here.

Town and Country Wins Dora Maxwell Award!

One of STA’s long-time clients, Town and Country Federal Credit Union, was recently awarded First Place in the Dora Maxwell Social Responsibility Community Service Award for their 2010 Better Neighbor Fund. TCFCU’s Better Neighbor Fund was a charitable giving campaign created & designed by Sean Tracey Associates in response to T&C senior management’s desire to support good works in the communities of Cumberland and York Counties. T&C decided to award a generous total of $25,000 through eight grants to the local organizations, causes or ideas that received the most votes over the course of one month.  The contest was conducted primarily on Town and Country’s just-launched .

The prestigious Dora Maxwell Award recognizes the efforts of a credit union that strengthens local institutions and improves the lives of non members through community outreach programs other than personal finance education. The state awards were presented at the Maine Credit Union League‘s Annual Meeting & Convention in Augusta, Me.  These Awards are part of a national program coordinated by the Credit Union National Association. Of the ten Maine credit unions recognized for their charitable contributions, Town and Country was the only one to receive an award. The judges called the efforts of Maine’s credit unions “A demonstration of what can be accomplished when people cooperate with each other to make our communities and our state a better place”.  Town and Country will compete with other first place honorees this fall at CUNA’s national awards competition.

Abey’s Bio

Hey Guys,

I’m Abey Varghese from India. Its been 2 months that I’ve been working here at STA as a production trainee. It was a totally new world to me with new people,place,culture and climate etc…

Sean Tracey,Founder & Creative Director, has been more of a mentor than a Boss. He is friendly and a knowledge hub to learn from. Several client projects have made it possible for me to understand & work on because of his creative inputs and timely corrections. Also Sean ,Lina (His wife ,Finance Manager STA) and their two kids (Victor & Siara) are more like a family to me rather than co-workers. When someone asks me whether I miss my home I always reply saying, “ These guys are not letting me miss my home…”

In the office it’s fun and great working with Andrea Knowles (Production Manager)  Debbie and Tom Cummings (Intern). Everyone around is very helpful to me in whatever ways they can. Altogether its been a good place till now. Its all God’s grace.

Any enthusiastic person would love working here because of the systematic and dynamic work culture that STA possesses.

Love you STA….



Debbie’s Bio

Please allow me to introduce myself as the newest member of the Sean Tracey Associates Team! The timing couldn’t be more perfect – in addition to my joining the agency, we are also very excited that Andrea will be adding a new addition to her family sometime in early September.  I will be working closely with Andrea and Sean and will be responsible for optimizing workflow within the agency to meet clients’ product, timeline and budget requirements.

I am a total A to Z person and am committed to every project from big-picture thinking to the smallest detail. I look forward to keeping you in the loop, projects running smoothly and generally keeping the machine well-oiled.I have extensive marketing experience on both the advertising agency and corporate client side.

I come to STA from Eisenberg, Vital & Ryze Advertising where I served as as Team Leader on various accounts including Healthcare, Retail, Banking and Finance (to name a few) and was responsible forPublic Relations and Media Planning/Buying. I am thrilled to be working with STA to deliver exceptional results for you, and to meeting you in person, soon. Debbie Auger (pronounced O-jer)



STA Produced Movie, Good Men, starring Ed Asner will have its World Premiere will be held at the Veterans Memorial Auditorium August 12th @5 PM.

Here are the links to the most recent film festival invitations, there will be more to come

Rhode Island Film Festival 9-14

Hollyshorts Film Festival August 11-18

Video! Video! Video!

There’s no better way to tell your story than in moving pictures.  TV, video for the web…it’s all extremely effective.  In a study released in June 2011, Nielsen reported that traditional TV viewership rose an average of 22 minutes per month per person. Reported on Mashable, the study also noted that the average American spends nearly 159 hours watching traditional TV each month!

Web video viewing has also increased to four hours and 20 minutes per month – a full hour and 10 minutes above what was spent in the first quarter of 2011.  Time spent viewing videos is constantly rising and giving you the chance to let your story be told. Here’s a video story STA made for Wentworth-Douglass’ Human Resource department.  It’s used for recruitment of new Docs, nurses, imaging techs, and other non-clinical staff (video), and was the vehicle for the debut of HR’s new “WHERE YOU BELONG.” brand/identity.  Don’t pass up the chance to capture the minds of people everywhere as they sit down watch television or surf the web.