Best Credit Union Social Media Campaign in the Country


How would you like to have the best social media campaign out of 1000 national entries?  Last week, Sean Tracey Associates’ client Town & Country Federal Credit Union (T&C),  attended the annual Diamond Awards presented by the Credit Union National Association (CUNA) Marketing & Business Development Council in Las Vegas.  T&C’s Director of Marketing, Linda Halleran, was called to the big stage to accept a First Place Diamond Award for our “Better Neighbor Fund” Campaign in the newly added category of Social Media. The campaign rose to the top out of 1,000 entires in 32 categories!  STA was especially excited to hear the news because this was our first big social media project—so it’s quite an accomplishment to be winning a national award so soon.  STA and T&C couldn’t be happier with the outcome of the Better Neighbor Fund Campaign.  The contest did exactly what we had all hoped, and more. It helped introduce the credit union (and the opening of its newest branch) to the Portland community and board members from local charities, while building awareness and good will for T&C’s philanthropic efforts.  STA is currently making plans for the next social media projects with T&C to keep them at the top of the social media world.  See this Social Media Case Study here.

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