Sean Tracey Associates just returned from the 2011 New England Society for Healthcare Communications conference held at the historic Wentworth By the Sea, where Sean presented a rebranding case study to the group, and STA won a Lamplighter Award. Sean co-presented our Employee Rebranding process and case study that we conducted for Wentworth-Douglass Hospital. Co-presenters, VP/Human Resources, Erin Flanigan, and VP/Communications & PR, Noreen Biehl, both of WDH captured the minds and hearts of their fellow healthcare marketers and PR specialists with the riveting story of Wentworth-Douglass’ recent HR and PR challenges. The Award of Excellence earned was for our “WHERE YOU BELONG” Recruitment Campaign for Wentworth-Douglass Hospital’s Human Resources Department. The Lamplighter Awards were established in 1974 to showcase and honor excellence in health care communications in the New England region. The 2011 competition included more than 340 entries from more than 85 healthcare organizations and advertising agencies from New England and beyond. Entries were judged by the Minnesota Health Strategy and Communications Network.
July 31, 2011
STA Wins Lamplighter Award for Rebranding