Monthly Archives: October 2011

Good Men Sold Out Screening @ NHFF

Sean Tracey and Brian Connors at Good Men Q&A

After Screening Party

Over four full days, from October 13th to 16th,  from morning till night, the  New Hampshire Film Festival made Portsmouth “the film center of New England”.   Days filled with top notch films from around the world—popcorn (of course) and nights celebrating and rubbing elbows with filmmakers, producers, directors, writers and film lovers from all over the country.  The NHFF is always a great success, not only because of the excellent job that the organization does, but also  the nature of our picturesque town allowing walking distance to all the screening venues and dozens of great restaurants to cleanse your creative palate between one film and the next.  Our community is small and warm and has always supported the arts.   NHFF got validated further last year, landing Francis Ford Coppola Winery as a lead sponsor.  We’re happy to report that Good Men,  Sean Tracey Associates  latest film, starring Ed Asner and Mark Rydell and written and directed by Brain Connors, had over 600 people attend and a sold out screening on Sunday.   What’s next?  Stay tuned for news of our next film…until then 😉


When Advertising Becomes Brainwashing

Citizens-Union Savings Bank and the Bank of Fall River‘s  “Guess Our New Name” campaign and contest is officially over, and all the clues are in.  We are very happy to announce that the number of total correct entries is 12,000!  Just imagine all those people in the banks’ community that THOUGHT hard and cared enough about the bank’s new name that they took the time to go to a branch or online to fill out a entry form…and got it right!  Our target got the message 110%  exceeding our expectations.    Is it advertising?  Or brainwashing? (in a good way, of course)!   Click here for more information on this successful campaign.

Proven Social Media Numbers for Town & Country

Town & Country Federal Credit Union’s Facebook page has been exploding with activity as of late.
Sure, it’s easy to throw numbers around, but what is making such a big difference?  Why are so many people becoming so interested in a credit union in Maine?  Simply put, it’s because of The Better Neighbor Fund (BNF), a community outreach program STA conceived and created for Town & Country last year.  Through the BNF, T&C has been hugely successful at connecting to community organizations and their followers.    How does it work? Like last year, Town & Country Federal Credit Union is offering a total of $25,000 to 8 different local charities, and allowing people to vote for them via Facebook.  So not only are people visiting the page to vote, but each of the 65 nominated charities are visiting T&C’s page to promote themselves to the voters.  Add to that the people outside of the charities posting, encouraging  voters to choose their own preferred charity and you get exponential social media growth and activity.
How can you apply this information to your own cause?  Do something on your Facebook that involves and engages people.  No one wants to visit a company’s Facebook page that only talks about itself.  Ask questions.  Give prizes.  Talk about others and their interests.  It doesn’t hurt to promote yourself (that’s what the page is for after all), but if that’s all you do, you’ll lose interest fast.