Citizens-Union Savings Bank and the Bank of Fall River‘s “Guess Our New Name” campaign and contest is officially over, and all the clues are in. We are very happy to announce that the number of total correct entries is 12,000! Just imagine all those people in the banks’ community that THOUGHT hard and cared enough about the bank’s new name that they took the time to go to a branch or online to fill out a entry form…and got it right! Our target got the message 110% exceeding our expectations. Is it advertising? Or brainwashing? (in a good way, of course)! Click here for more information on this successful campaign.
October 19, 2011
When Advertising Becomes Brainwashing