To view samples of LatinLink advertising, click here and scroll down to “Hispanic Market.”

Effective Hispanic-centric advertising is much more than translating your message from English to Spanish, it is about aligning your campaign to the aspirations and values of Hispanics.  You have to understand the culture.

We are happy to announce that Sean Tracey Associates is launching a marketing team of brand strategists, creatives, directors, producers, and writers—all highly experienced in reaching and engaging the Hispanic market—that can help you connect to this emerging audience.

Our team is led by Hispanic cultural adviser, Lina Carrillo-Tracey, who promises that  “LatinLink’s mission is to help our clients align their campaigns  with the values of the Hispanic audience by respecting and understanding their cultural uniqueness.”  Born in Colombia and raised in Venezuela, Lina graduated from Caracas’ Catholic University with a doctorate in law and later specialized in Immigration Law in Venezuela and in the U.S.  Mrs. Carrillo-Tracey has also worked as an interpreter and translator both in U.S. courts and with corporations and nonprofit organizations, allowing her much insight into the cultural and practical issues on the minds of our country’s largest minority population.

Samuel Albis (The Yellow Butterfly Project) grew up in Bogotá, Colombia and has over 15 years experience in advertising in the United States and Latin America.  Samuel has proven his expertise in reaching the 45 million Hispanics that have eluded many general market agencies. Samuel has an impressive body of work for clients such as TJ Maxx, Bacardi, McDonald’s, General Motors, Marshalls, Tylenol, Colgate-Palmolive, AT&T, Johnson & Johnson, Procter & Gamble and other global brands.  Throughout his career, Samuel has captured national and international awards in festivals including Cannes, New York festivals, the Addys, El Sol de San Sebastian Spain, and others.  Samuel shares Sean Tracey Associates’ philosophy of offering the services and the expertise of large ad agencies, while working faster and on a more personal level by eliminating the bureaucracy of the big agencies.

Marcos Macías (Macias Advertising) is a graduate of the University of Miami School of Communications.  Marcos has more than 11 years of creative advertising experience in both the US Hispanic and general markets.  His experience includes creative positions with top Hispanic market firms including Crispin Porter + Bogusky/Miami, US Hispanic powerhouse del Rivero Messianu DDB, and advertising work for companies including McDonald’s, Budweiser and Volkswagen.  Most recently, Macias has worked with Yahoo!, The Latin Grammy’s, Telemundo and Motorola.  Marcos’ creative executions thoroughly embrace the new media technologies; he is using dynamic flash technology and multimedia solutions for website creations and campaigns.  Marcos understands the glamor and effectiveness of television, but also wants to lead advertisers and marketers to explore the use of video on the internet.

Sean Tracey is our executive creative director and brand strategist.  Sean is a graduate of Brown University, and has over 25 years experience building America’s most recognized brands.  Sean’s unique process of uncovering and promoting a brand’s unique distinction is refined and well-proven.  Sean’s immersion in Latin culture began sixteen years ago when he married the love of his life, Lina Carrillo-Tracey, and began making trips to Caracas, Venezuela, Bogotá, Colombia Puerto Rico and Miami, to visit his in-laws and learn to dance salsa and merenge.  Now, his two bi-lingual niños, Victor (12) and Siara (10) are helping him with his Spanish.

Although STA and LatinLink are based in New England with offices in Boston and New Hampshire, we are able to serve our clients from our offices in Miami and Caracas, Venezuela.


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