This past October, Sean Tracey Associates re-branded and renamed Citizens-Union Savings Bank and Bank of Fall River to as BayCoast Bank. Since then, STA has been working on an innovative marketing plan intended to raise awareness and create a buzz for the new bank. With the bank’s respected history of community involvement and philanthropy in mind, STA devised a campaign that would educate and enlighten the public of their contributions, while also finding a new way to give back to local charities—under the “direction” of the community itself! The idea—crowd sourcing. We placed a podium all over the South Coast to learn what people think is Just Right. The campaign has produced some truly inspiring and emotional responses! For example, one of the most popular print ads running now reads, “Just Right is…giving the troops our support.” We even helped BayCoast trademark their new Just Right™ slogan, conceived by STA’s Creative Director, Sean Tracey. This creative platform was presented to BayCoast during the early stage of our relationship, and was integral in STA winning the new bank’s account as agency-of-record over a number of other agencies from all over New England.