Tony Chachere Behind the ScenesTake a sneak peek at our “Behind the Scenes” video, featuring the quintessential Cajun swamp men, Troy Landry and his son Jacob. In this exclusive clip, you can see Sean directing the new commercial for Tony Chachere’s Famous Creole Cuisine’s new line of “Sandwich Sauces”. These guys are true Louisianians from Pierre Parte in deep Louisiana and, of course, the popular stars of History Channel’s Swamp People. Troy Landry, undeniably the “King of the Swamp,” and Louisiana Life Magazine’s 2011 “Louisianian of the Year” can be seen being coached on by Sean on set. Not only does it look like they had a blast making the spot, but the commercial (and this great new line of products) is going to be a big hit. Sean and company were brought in to produce and direct the commercial by Michael Benedict, of Benedict Advertising of Daytona Beach, Florida—Tony Chachere’s long-time agency-of-record. Benedict also happens to be a member of the Mcann Agency Network with Sean, where they first met. On the shoot, Sean and the STA production team worked alongside Benedict and Don Chachere, president and grandson of “ole master” of fine Cajun cuisine himself, Tony Chachere. Don is featured in the behind-the-scenes video.
Everybody, turn up your radios! Listen for our new “Honestly Delicious” radio campaign for American Flatbread Pizza airing beginning March 5th all over New England.
STA is very excited to have created, planned, and executed American Flatbread’s first major multi-state media run. American Flatbread is undoubtedly the highest quality, natural and organic frozen pizza on the market. As you’ll hear in our music, and the new positioning we created, it’s “honestly delicious.” This hand-made, artisan quality, wood fired pizza is the best you’ll ever taste. Just ask, “Everyday with Rachael Ray”, “The New York Times”, and “Real Simple” all who rated American Flatbread’s pizzas the overall best frozen pizza that money can buy. STA once again worked with our favorite music composer, Dan Serafini of Nashville, TN to create the custom music piece for the radio spot.
So if your driving around next week keep your ears peeled for the catchy jingle featured below!
Congratulations to our friend Mark Rydell for being honored with the Lifetime Achievement Award by LA United Film Festival!
The award will be given out on Thursday April 26 at 8 PM at the Vista Theater, at which time they will be screening On Golden Pond which Rydell was nominated for an Oscar as best director. Then on April 28 at 4:30 PM at the Los Feliz Cinema they will be screening the STA produced short film Good Men which Rydell starred in along with Ed Asner.
We are delighted for Mark, can’t think of anyone who deserves it more, buddy!
Get ready for the new fantastic lineup at the Hampton Beach Casino Ballroom!
This year the Ballroom has a lot of new changes, many of which brought along by the work here at STA. Through large amounts of research, as well as numerous focus groups that polled both current customers and the general public, STA implemented both organizational and physical changes to the venue, along with a new marketing approach. STA worked hand in hand with Andrew Herrick, Director of Marketing at the Casino Ballroom to both ensure and show that the Casino Ballroom has the most intimate live experience and some of the most interesting “heritage” of any live music and entertainment venue in New England.
Some of the major marketing changes this led to include the new TV spot, which you can see below. A new and improved logo (seen on the left) and motto, “See it. Hear it. Live it. Live.”
Also, look for the shout out to STA and more information about the re-branding in this article, on Patch.com and be sure to look at Casino Ballroom’s 2012 schedule. It’s going to be amazing!