Tag Archives: STA

Swamp People & Sandwich Sauce

Tony Chachere Behind the ScenesTake a sneak peek at our “Behind the Scenes” video, featuring the quintessential Cajun swamp men, Troy Landry and his son Jacob. In this exclusive clip, you can see Sean directing the new commercial for Tony Chachere’s Famous Creole Cuisine’s new line of  “Sandwich Sauces”.   These guys are true Louisianians from Pierre Parte in deep Louisiana and, of course, the popular stars of History Channel’s Swamp People.  Troy Landry, undeniably the “King of the Swamp,” and Louisiana Life Magazine’s 2011 “Louisianian of the Year” can be seen being coached on by Sean on set.  Not only does it look like they had a blast making the spot, but the commercial (and this great new line of products) is going to be a big hit. Sean and company were brought in to produce and direct the commercial by Michael Benedict, of Benedict Advertising of Daytona Beach, Florida—Tony Chachere’s long-time agency-of-record.  Benedict also happens to be a member of the Mcann Agency Network with Sean, where they first met.  On the shoot, Sean and the STA production team worked alongside Benedict and Don Chachere, president and grandson of “ole master” of fine Cajun cuisine himself, Tony Chachere.  Don is featured in the behind-the-scenes video.



American Flatbread

Everybody, turn up your radios!  Listen for our new “Honestly Delicious” radio campaign for American Flatbread Pizza airing beginning March 5th all over New England.

STA is very excited to have created, planned, and executed American Flatbread’s first major multi-state media run. American Flatbread is undoubtedly the highest quality, natural and organic frozen pizza on the market.  As you’ll hear in our music, and the new positioning we created, it’s “honestly delicious.”  This hand-made, artisan quality, wood fired pizza is the best you’ll ever taste.  Just ask, “Everyday with Rachael Ray”, “The New York Times”, and “Real Simple” all who rated American Flatbread’s pizzas the overall best frozen pizza that money can buy.  STA once again worked with our favorite music composer, Dan Serafini of Nashville, TN to create the custom music piece for the radio spot.

So if your driving around next week keep your ears peeled for the catchy jingle featured below!



STA’s Pro Bono Work for NH Homeless Shelter

Cross Roads House opened its doors in 1982 to assist homeless individuals and families. They have since become the largest emergency and transitional shelter in New Hampshire, serving eastern New Hampshire and southern Maine. 2012 marked the 30th year that Cross Roads House has been providing shelter to the homeless in the Seacoast area. Cross Roads House predicts that they have provided over 500,000 nights of shelter to over 5,000 different people, and over 500 families. They currently house up to 96 people on any given night, and their emergency shelter is available 24 hours a day, 7 days a week.

Sean Tracey Associates has produced and donated a series of videos since 2005, which have been showcased at Cross Roads House’s annual fund raising events. STA’s films highlight the inspirational stories of residents’ lives and give the audience a chilling perspective of their reality.  The videos have helped raise awareness, and funding for Cross Roads House, allowing for renovation of the new Cross Roads House building, which was completed in 2009. The video shot this year was unique, due to the fact that Cross Roads House was celebrating such a monumental anniversary. For this occasion, STA produced a video that shows a retrospective look at some of Cross Roads Houses’ former residents whose lives were transformed after their stay at the shelter. We are so proud to be associated with such a wonderful nonprofit organization and with such selfless people who go the distance to help their residents move with dignity and purpose from homelessness to stable and decent housing.

Mark Rydell Honored with Lifetime Achievement Award

Congratulations to our friend Mark Rydell for being honored with the Lifetime Achievement Award by LA United Film Festival!

The award will be given out on Thursday April 26 at 8 PM at the Vista Theater, at which time they will be screening On Golden Pond which Rydell was nominated for an Oscar as best director.  Then on April 28 at 4:30 PM at the Los Feliz Cinema they will be screening the STA produced short film Good Men which Rydell starred in along with Ed Asner.

We are delighted for Mark, can’t think of anyone who deserves it more, buddy!

Casino at Hampton Beach

Get ready for the new fantastic lineup at the Hampton Beach Casino Ballroom!

This year the Ballroom has a lot of new changes, many of which brought along by the work here at STA.  Through large amounts of research, as well as numerous focus groups that polled both current customers and the general public, STA implemented both organizational and physical changes to the venue, along with a new marketing approach.  STA worked hand in hand with Andrew Herrick, Director of Marketing at the Casino Ballroom to both ensure and show that the Casino Ballroom has the most intimate live experience and some of the most interesting “heritage” of any live music and entertainment venue in New England.

Some of the major marketing changes this led to include the new TV spot, which you can see below.  A new and improved logo (seen on the left) and motto, “See it. Hear it. Live it. Live.”

Also, look for the shout out to STA and more information about the re-branding in this article, on Patch.com and be sure to look at Casino Ballroom’s 2012 schedule.  It’s going to be amazing!