Monthly Archives: August 2009

Dan Serafini – STA’s Favorite Music Writer

The Wilsons

The Wilsons

Many of STA’s clients have had music produced by Sean’s longtime friend and colleague of STA, Dan Serafini, a music producer working out of Nashville, Tennessee.  Recently, Dan has been collaborating with Dave Wilson, co-creator and producer of the CMT Canada‘s show The Wilsons.  The series’ opening track, “Stick Together,” can be found on The Wilsons debut album, “The New Duo,” along with several other songs which were co-written by Dan Serafini and Dave Wilson.  Dan is also collaborating with Dave on the music for the new CMT Canada reality show Meet the Wilsons.  The show is being aggressively marketed in the US, so keep your eyes and ears out for it.  Dan has also been working on many other projects including music orchestration for a new Broadway show called Rhinestone Cowboy, the song “Keep in Touch (Wanna Hold You),” featured in the movie Redline, and music cues for The Ellen DeGeneres Show.

Dan’s website is new and still under construction so we will have to get back with a link to it later.

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Latin Identity

Picture 1

Is it possible to advertise one message to everyone in the U.S.? Or, do you need to create specific advertising for a particular ethnic group (Hispanics)? Consider this: Latinos share a defined culture, rich in family values, customs and traditions that come from our “motherland,” Spain, and the religious teachings of the Roman Catholic Church. There are broad cultural differences between Hispanics in America and the rest of our population. Some of these differences cannot be perceived to the “naked” eye, but are tangible, and detectable by experts, and must be acknowledged in targeting this group with your marketing. Academics and sociologists have come up with different models that demonstrate the cultural traits that unify Latinos and differentiate them from Anglos. M. Isabel Valdes, one of the pioneering experts in marketing to Hispanics, was the first to illuminate these broad cultural differences between Hispanics and Anglos based on numerous national marketing communication studies which she and Martha Seone published in 1995 in the Hispanic Market Handbook. Continue reading