Monthly Archives: June 2009

“Buen Viaje” to The Hospital of Central Connecticut

Picture 2Sean conducted a creative workshop for THCC marketing team and its key creative vendors (web developers, copywriters, designers, photographers, etc.)  Helayne Lightstone, Director of Corporate Communications at the hospital, missed Sean’s CREATIVATE workshop at the NESHCo healthcare marketing meeting last Fall, but heard about it from one of her staff.  She contacted Sean to give a special “command performance” creative workshop for her team.  As a parting gift, the hospital gave Sean a number of wonderful and useful items.  Sean took one of them (a green mesh shoulder bag) on a sailing trip to the Island of Los Roques off the coast of Venezuela in late April.  Sean’s offered Helayne the creative idea to invite the Hospital patients, employees, and staff to participate in a contest to see who can take and photograph the bag in the most exotic or unusual locations.  Helayne is going to do it, but added, “Perhaps the contest can be who takes the hospital’s marketing director to the most exotic location.”  Touche’.

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STA Joins Top Agencies in National Association

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This May, Sean Tracey Associates was voted in as the newest member of the Marketing Communication Agency Network, an association of over 15 advertising agencies across the USA and Canada. The Mcan members share capabilities, resources and best practices. With over 25 years history, Mcan’s additional capabilities and resources are now available to STA’s clients, who can access experts in fields including social media, national and spot media planning/buying, web development and PR.

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STA Offers Practical Experience to UNH Students

STA says good bye and wishes good luck in their professional lives to our latest group of interns from the University of New Hampshire . 2008 Fall and 2009’s Spring semesters brought us an excellent group of interns from the Department of Communications, here to get a taste of what it is to work in the “real world” ad business, and get practical experience using their creative talents. STA has been offering internships to UNH and Emerson College students since 1984. Many have gone on to become “moguls” in the advertising and film business. One of our most successful former interns, Jill Van Lokeren, now the senior supervising producer for The Oprah Winfrey Show, was recently featured in UNH’s Alumni Magazine, and was gracious enough to thank STA for giving her the “leg up” in the article. Another great intern, Tobee Phipps, now produces American Experience for PBS’s WGBH. Thanks to all our interns for a fun and productive school year.

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Lina and Sean Tracey, Ariane Cameron with interns Isabel Cravens, Brianne Baity, Brian McKenney and Cameron Kane on their way to the end-0f-the-year lunch.

Branding a Religion


Bishop Gene Robinson and Sean at the 2009 Episcopal Spring event

You hear it.   Evangelism is changing.   Sean Tracey was a part of it when he spoke to over 300 priests, vestry members, and the Bishop himself about brand strategy and marketing a denomination on May 9th at Gunstock, NH.  This year the Episcopal Diocese of New Hampshire’s Spring Event focused on “Letting out the secret: The Episcopal Church in the 21st century”.  The annual event, provided time of reflection and challenge for the church leaders.  The New Hampshire Episcopal News states:  “Sean Tracey said that we keep our secret(s) hidden by not telling our story.  It’s all about the story, not about the technology”  Sean also expressed: “Branding a religion…what a great and important challenge.”  Sean urged that since the election of Gene Robinson as the first openly gay bishop, this diocese has the world stage.   The diocese is anxious to move on from the current brand perception and publicity, and begin communicating a positive, upbeat message about “infinite respect for one another…radical hospitality for the world”.  Using a gardening analogy, Bishop Robinson stated durning his homily at the closing of the event that the church must be pruned constantly to get more shoots and, “Pruning will not kill the church.”

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Town and Country Shows the LOVE

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When marketing manager Linda Salvesen of Town and Country Federal Credit Union attended Sean’s presentation for the Maine Marketing Association, she determined that Sean could help put their credit union on track with it’s brand strategy. TCFCU contracted STA for a series of brand strategy meetings with senior management. The work resulted in the creation of a new positioning statement, value propositions and communication strategy for this successful financial institution. The new positioning focuses on the LOVE that customers have for Town and Country, and the love Town and Country has for its customers. STA also provided Town and Country with a detailed Brand Map that they can use to gauge whether individual communications are on brand, and on message, and are following the design, copy, and strategy agreed upon during STA’s sessions. Immediately following the brand strategy sessions, STA launched into creating and producing a new campaign of TV, radio, print and in-branch merchandising for Town and Country, which launches in mid June.

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