With only a few days before New England’s beloved Red Sox return to spring training, Sean Tracey Associates helped our client, Bigelow Tea, get in on the action. On January 31, 2011, NESN (New England Sports Network) hosted the Red Sox Town Hall in Boston. The event was the kick off show to the 2011 Major League Baseball season. Presented by Bigelow Tea, the show featured interactive conversations between Red Sox fans and Red Sox executives, including Terry Francona, Larry Lucchino, Tom Werner, and Theo Epstein. The event displayed two prominent Bigelow images produced by the design team at STA that could be seen both on-air and at the event. Now that’s timely, effective branding!