Monthly Archives: May 2011

Life is still good at Brown University

Sean at Brown's001

Sean Tracey at his Brown U Graduation 1982

According to a recent study by the Princeton University Review, Brown University has the happiest student body (up from 2nd place last year).  The Review surveyed over 122,000 students at 371 of the country’s top schools.  This is a meaningful milestone for STA, since Sean is a Brown graduate and the newly-appointed Area Chairperson (covering Central and Southern New Hampshire) for the Brown Alumni Schools Committee .  Having interviewed applicants to Brown for over 10 years, and tutored the last three as co-chair by long time Chair, Sue Hagerman, Sean’s new duty will be to coordinate alumni interviews for all students applying to Brown in the region. Brown has had a unique and longstanding tradition of interviewing applicants primarily by Alumni and not by the Admissions Department. “This unconventional approach gives a unique perspective and a more realistic picture of a student though the eyes of a Brown graduate,” says Sean, who, 27 years after his graduation, keeps happily active and in touch with his “Alma Matter” 🙂

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Free Advertising for Bigelow Tea Again?

Would you like a national magazine to just about republish your advertising concept and messaging into an article?  Well, that’s what happened for our client, Bigelow Tea.  The article asks: What’s in your purse? Well according to Kimora Lee Simmons (wife of Russell Simmons, the music, media, and clothing mogul) in “US Weekly,” she doesn’t go anywhere without her Bigelow Tea.  Does this ring a bell?   Sean Tracey Associates created an advertisement a couple years ago, headlined, ESSENTIAL, that showed a woman’s purse with all the important things in it, and of course, prominently featuring a bag of Bigelow Green Tea.  The ad ran in O magazine (Oprah Winfrey’s), Cottage Life, and Family Circle, to name a few.  The ad copy reads, “There are those things that you just shouldn’t be without … like your Bigelow tea. Take it to go, any time, any place. Why compromise?”   Seems like Kimora took us literally, and the ad had influence on her.  Kimora states “I always have green tea, which I love for the antioxidants, I drink so much of it, I think it’s in my blood. And Perfect Peach Herb Tea- caffeine free for my kids.”  Now that’s the kind of results, and earned media that advertisers like to see!

OK, if you’ve been following our blog, you know this is not the first time this has happened.  Back in 2008, Bigelow’s “Money Clip” ad was used on a billboard in a blockbuster Hollywood movie, Fantastic Four II. The advertisement was chosen out of 70 that were submitted and it was featured in an airport scene. More great free publicity for Bigelow!